Product quizzes
Ask four things, land on one perfect SKU. Shoppers who finish a quiz convert at 3–5× your site average and tell you why they bought.
New — answer scoring & instant CRM routing
Trusted by 4,200 teams · No card required · Free forever tier
Ask one question. Then the next.
Tap Next turns dead web forms into interactive funnels — quizzes, product recommenders, instant RSVPs — that people actually finish. Same traffic, 3.4× more qualified leads.
Trusted by 4,200 teams · No card required · Free forever tier
What are you launching first?
Pick whichever is closest.
Funnels running today at
Verduo
OAKLINE
Hopwell
Múra
SALTWICK
Fernweh
Bolt & Row
Kindra
Nimbus
3.4×
more completed leads
vs. the multi-field form it replaced
91%
median completion rate
across 12M funnel sessions
11s
to a qualified answer
median time from first tap
4,200
teams building on Tap Next
in 39 countries
Templates
Three funnels, live before lunch.
Start from a template that already knows the questions worth asking — then change every word of it.
Lead qualifiers
Replace the 11-field demo request. Score, route and book in one tap-through — sales only ever sees the leads that fit.
Instant RSVPs
One screen per question, zero account creation. Guests confirm from a QR code in under fifteen seconds, on the pavement, on 3G.
“We deleted a 9-field form on a Tuesday. By Friday we had booked more demos than the whole of the previous month.”
Verduo · B2B SaaSThe platform
Everything to build it,
launch it and learn from it.
Five parts, one product. No plugin marketplace, no per-seat surprises.
The builder
Write a question. That is the whole build step.
No canvas, no drag handles, no grid to fight. Type your questions in a list and Tap Next renders a thumb-first funnel that already looks like your brand — accessible, animated and 14kB on the wire.
- Live preview on real devices
- Brand kit pulled from your site in one click
- Ships as a link, an embed or a QR code
app.tap-next.co / funnels / spring-recommender
⋮⋮ Which room is it for?4 options
⋮⋮ What is your budget?range
⋮⋮ How soon do you need it?3 options
⋮⋮ Where should we send it?email
+ Add a question
Branching logic
Every answer opens a different door.
Point any answer at any next question. Score responses as they arrive, skip what you already know from the URL, and end on the result that fits — a plan, a product, a booking slot.
- Visual paths with drop-off shown inline
- Answer scoring and lead grading
- Hidden fields from UTM, CRM or gclid
Logic · 4 paths · live
Q1 · What are you shopping for?100%
Mattress61%
Bedding39%
Q2 · Firm or soft?94%
Result · 3 matches + email88%
Score ≥ 40 → book a callScore < 40 → nurture
Integrations
The lead is in your CRM before the confetti stops.
Native, field-mapped syncs to the tools your revenue team already lives in. Every submission also fires a signed webhook, so your own stack never has to poll for anything.
- Two-way field mapping, no Zap required
- Signed webhooks with automatic retries
- Server-side conversion events for ad platforms
Destinations · 6 active
HHubSpot
SSalesforce
KKlaviyo
MMailchimp
SSlack
SSegment
POST /webhooks/lead200 · 84ms
Median sync 1.2sRetries exponential, 24h
Analytics
See the exact question people quit on.
Per-question drop-off, time-to-answer and answer mix, updated live. Split-test wording, order and options; Tap Next calls the winner once it reaches significance.
- Question-level funnel view
- A/B/n tests with sequential testing
- Cohorts by source, device and campaign
Drop-off · last 30 days
61% completeQ4 loses the most people11s median
White-label
Your domain. Your fonts. Nobody else’s name.
Serve funnels from ask.yourbrand.com with your own certificate, typography and motion. Agencies get a workspace per client and a reseller dashboard across all of them.
- Custom domains with automatic TLS
- Full CSS control and custom fonts
- Agency workspaces with client roles
🔒 ask.yourbrand.com/fit-finder
Custom domainTLS active
Brand kit
TypefaceSöhne · uploaded
Tap Next badgehidden
11 client workspaces1 invoice
Integrations
It plugs into the stack you already pay for.
Sixty-plus native destinations, plus signed webhooks and a REST API for everything we have not built yet.
H
HubSpot
S
Salesforce
K
Klaviyo
M
Mailchimp
S
Slack
S
Segment
S
Shopify
Z
Zapier
W
Webhooks
G
Google Sheets
C
Customer.io
A
Attio
Software, plus the people
who have launched 40,000 funnels.
Every paid plan comes with humans who have seen what works — and, more usefully, what quietly does not.
A launch partner
Growth and Scale plans get a named funnel strategist for the first 30 days — they build your first two funnels with you, on a call.
Migration, handled
Send us the form you are replacing. We rebuild it as a tap-through funnel, match the styling and hand back a preview link within two business days.
A quarterly teardown
We review your live funnels against 4,200 anonymised benchmarks and send back the three changes most likely to move your completion rate.
Compliance that keeps up
SOC 2 Type II, GDPR and CCPA tooling, an EU data region and a signed DPA — available on every paid plan, not just enterprise.
Customers
What happens after
the form goes away.
We swapped a nine-field demo form for a five-tap qualifier and booked 62% more meetings from the same ad spend. Sales stopped complaining about lead quality within a fortnight.
Priya Raghunathan
VP Demand Gen, Verduo
The quiz pays for the whole marketing stack. Shoppers who finish it convert at 4.1× site average and we finally know which objection actually loses the sale.
Marcus Weill
Head of Ecommerce, OAKLINE
Two hundred RSVPs in the first hour, from a QR code on a poster. No app, no account, no drop-off. Our old event form managed forty in a week.
Sofia Lindqvist
Events Director, Fernweh
We white-label Tap Next for eleven clients. One workspace each, our domain, our invoice. It replaced two tools and about six hours of build time a week.
Daniel Okonjo
Founder, Bolt & Row
Pricing
Priced on answers,
not on seats.
Invite the whole team on every plan. You only pay as more people finish your funnels — which is the good problem to have.
Starter
For your first funnel and your first hundred answers.
$0
/month
100 submissions / month
- 3 live funnels
- All question types
- Branching logic
- Email notifications
- Tap Next badge on funnels
Growth
For marketing teams running paid traffic into funnels.
$79
/month
5,000 submissions / month
- Unlimited funnels
- Remove Tap Next badge
- CRM + ad platform integrations
- A/B testing
- Answer scoring & routing
- Named launch partner
Scale
For high-volume funnels and agencies running many brands.
$249
/month
25,000 submissions / month
- Everything in Growth
- Custom domain + full white-label
- Agency workspaces
- Signed webhooks & API
- EU data region
- Quarterly funnel teardown
Enterprise
Unlimited submissions, SAML SSO and SCIM, an EU or US data region of your choosing, a signed DPA, 99.95% uptime SLA and a named technical account manager.
All prices in USD, excluding tax. Overages billed at $6 per 1,000 submissions — funnels never stop collecting.
Questions
The things people ask
before they switch.
What counts as a submission?
A submission is one completed funnel — the moment a respondent reaches your end screen. Partial sessions, previews and your own test runs are always free, and you keep the partial data either way. Overages are billed at $6 per 1,000, never by cutting your funnel off mid-campaign.
Do interactive funnels really convert better than a form?
In our own data, yes — a median 3.4× lift in completed leads against the form each funnel replaced, measured on the same traffic. The mechanism is boring: one question per screen removes the visual cost of a long form, and every tap is a small commitment that makes the next one likelier.
Can I run funnels on my own domain?
On Scale and Enterprise. Point a CNAME at us and Tap Next issues and renews the certificate automatically; funnels then serve from ask.yourbrand.com with no Tap Next branding anywhere, including the share cards.
How does Tap Next handle personal data?
You are the controller, we are the processor. We offer a signed DPA on every paid plan, EU or US data residency, configurable retention from 30 days, and SOC 2 Type II controls. We never sell respondent data and never use it to train models.
Will it slow my site down?
The embed is 14kB gzipped and loads asynchronously after your own content. Funnels are server-rendered and cached at the edge, so first paint is typically under 400ms on 4G — which matters, because most funnel traffic arrives on a phone from an ad.
What happens if I outgrow my plan?
Nothing breaks. We email you at 80% of your allowance, keep collecting past 100%, and you can upgrade at any point in the month with the difference prorated. Annual plans can be downgraded at renewal without a call.
Resources
What 12 million answers taught us.
The 2026 interactive funnel benchmark report
Completion rates, drop-off curves and time-to-answer across 12 million sessions in nine industries.
Read it
How many questions before people quit?
We tested funnels from 2 to 14 questions. The cliff is not where most teams assume it is.
Read it
Anatomy of a quiz that sells mattresses
A question-by-question teardown of the highest-converting product recommender we have measured.
Read itReady when you are.
Tap next.
Build your first funnel in about ten minutes. Free forever up to 100 submissions a month — no card, no call, no demo gate.